Portrait of Russ Somers

Russ Somers

Russ Somers is the chief marketing officer for Lytho, which provides creative workflow and digital asset management software that brand and creative teams use to build a creative operations platform.

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5 Challenges Facing Creatives That Leaders Need to Address

Voice

The industry's obsession with measurement has scarred the creative process.

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5 Keys to Using Video for Killer Email Marketing Campaigns

General

If there were a simple way to boost open rates and improve click-through and engagement with your email campaigns, you'd probably do it. Right? Well, video can deliver all those [...]