Portrait of Ruben Ugarte

Ruben Ugarte

Ruben Ugarte is a Decision Strategist and Consultant. He is also the author of Data Mirage: Why Companies Fail to Actually Use their Data and Bulletproof Decisions: How Executives Can Get it Right, Every Time.

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Kanye West and the Double-Edged Sword of Influencer Partnerships


The success of Adidas and Gap's partnerships with the artist has come at a price.