Ruben Ugarte
Ruben Ugarte is a Decision Strategist and Consultant. He is also the author of Data Mirage: Why Companies Fail to Actually Use their Data and Bulletproof Decisions: How Executives Can Get it Right, Every Time.
Kanye West and the Double-Edged Sword of Influencer Partnerships
The success of Adidas and Gap's partnerships with the artist has come at a price.