Roo Powell
Roo Powell is freelance contributor to Adweek.
This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son
Dad dancing never changes, but the response does. A lovely slice of life from French telecom Bouygues.
A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked
Creativity
Hostelworld and the star diva both poke a good amount of fun at themselves in this unlikely ad.
Parents Are Horrified by Furniture Kids Can Hide Inside in This Shock PSA
Creativity
Unicef's latest video about escaping abuse.
P&G Breathes New Life Into ‘Thank You, Mom’ Ahead of Another Olympics
Creativity
Campaign champions diversity with #LoveOverBias.
If This Year’s Starbucks Holiday Cups Are Controversial, It Will Be Your Fault
Creativity
Coffee chain unveils packaging you can draw on.
This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious
Brand Marketing
FCB melds don't-text-and-drive approaches.
See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week
Creativity
The story of 'The Lunchbox.'
Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food
Brand Marketing
Brand launches "Do Your Part(ner)" campaign.
Betabrand Joins Dove in Gleefully Lying About Its Products in These ‘Alternative Facts’ Ads
Creativity
Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products.
Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad
Creativity
A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music [...]