Ronan Shields
Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.
Google Ads Rolls Out Performance Max Globally
Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.
How Molson Coors Is Future-Proofing Its TV Advertising Strategy
Molson Coors is working with Innovid and LiveRamp to improve the performance of its CTV ads.
Alphabet Posts Q3 Revenues of $65.1 Billion
Google's parent company Alphabet today posted revenues of $65.1 billion for 3Q 2021.
Amazon Advertising Unveils 8 New Tools and Features
Plus, reaction from programmatic insiders.
AMC Networks Strikes Partnerships With Magnite and The Trade Desk
AMC Networks is working with Magnite and The Trade Desk to offer programmatic advertising on linear TV.
Omnicom Media Group Calls for Better CTV Standards
The agency calls for a renewed approach from supply-chain providers.
Google Ads Bans Climate Misinformation
Google has updated its advertising policy to prohibit misinformation over climate change.
Twitter to Sell MoPub to AppLovin
AppLovin will pay $1.05 billion to purchase MoPub from Twitter.
NBC Sports and Taboola Ink Content Pact
NBC Sports and Taboola have inked a deal to generate mid-page video recommendations.
IPG Debuts Kii, a New Interoperable Ad Targeting Tool
IPG's Kinesso unveils Kii to help clients bridge the 'identity gaps' of a privacy-first world.