Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty's move could involve the effective shuttering of Beamly, the ad-tech and digital media operation it purchased in 2015.

Google Updates Political Ads Policy in Hopes of Restoring Voters’ Confidence

Google is now limiting election ads audience targeting, meaning political advertisers can now only target audiences based on age, gender, general location and postal code.

The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first DSP to join the consortium, which is working to reduce the ad-tech industry's reliance on Google.

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

Ryan McConville takes newly created role heading up ad platforms and operations.

How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.

Here’s What We Learned From Ad Tech’s End-of-Year Health Check

Reflections on The Trade Desk, Rubicon Project, LiveRamp, Criteo and Telaria’s latest earnings results.

Google’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdX

Google's AdX takes additional steps to safeguard user privacy by taking away contextual content on inventory.

Nestlé Is Doubling Down on Ad Tech

The CPG giant’s digital media hub aims for greater transparency, as the company looks to increase its programmatic spend.

DoubleVerify Buys Ad-Juster to Launch Sell-Side Offering

The purchase comes amid a flurry of ad tech M&A activity geared toward creating digital transformation outfits.

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

The companies set aside earlier differences on how best to target users across devices.