Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Google's changes significantly restrict third-party verification for iOS search downloads, and buyers fear it’s just the tip of the iceberg.

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

Google Chrome Will Phase Out Third-Party Cookies by 2022

Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.

What Will Drive the Next Wave of M&A in Mar Tech?

Media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Will eagerness to fend off emerging competition spur more in the 2020s?

Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Purchase aims to boost transparency of online media spend.

Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020

AT&T expects to take orders ahead of this year's Upfronts.

The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy

Survey finds that 88% of U.S. adults believe it's important to know how their data is shared.

Tremor International to Buy Video Ad Platform Unruly from News Corp

Upheaval continues in ad tech following a year of bankruptcies and distressed exits.

Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Connected TV remains the focus for buyers.

Looking Back on Digital Media in the 2010s, and What’s Next

The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.