Robert Mening Social Pro Daily 3 Data Skills to Future-Proof Your Social Media Marketing Career Opinion: Businesses that identify intent to buy gain significant competitive advantages. Using Social Media to Promote Your Service Business: 5 Dos and Don’ts Opinion: How easy is it to sell a $7 product on social media? Very easy, no doubt. How about a $10,000 service? You can be sure it won’t be as easy.