Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
A Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
Why Cup Noodles is prancing inside an extravagantly strange 3D billboard.
In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead
The latest updates come amid younger readers and the influence of TikTok.
The Gretsch Became an Icon Along With The Beatles
The rockabilly icon favored by countless guitar gods continues to rock on.
How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.
Thanks to Consumer Cellular, Brad Keselowski's Nascar is now a convertible.
Carhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New Shoppers, Too
With lower prices for vintage goods, Reworked appeals to new demographic groups.
The 115-Year-Old NAACP Has Gained New Relevance by Acting Like a Brand
Diversity, Equity and Inclusion
CMO Aba Blankson on management, marketing—and the state of corporate diversity.
Southwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission
Promising the sun, the moon and the stars—and delivering.
Rite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its Many Ills?
Will the pharmacy chain's new 'It Means More' campaign cure its many ills?
Thayers Is Courting Gen Z With a Centuries-Old Ingredient
The skin care brand's powerhouse ingredient dates to the 16th century.
Brands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?
Some groups gained ground while others remained in the shadows.