Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Mandy Ginsberg, Match.com

Measuring ROI is, as everyone knows, a huge deal these days—and no less so for Mandy Ginsberg. But for her, proof that her marketing efforts are working doesn’t just come […]

How Men’s Fashion Mimics the Microbrew Industry

Scott W. Anderson didn’t have to get into the rag trade. Born into a “silver crib” (his words),educated at Choate and Wharton, and taught to sail at the Newport Yacht […]

For Brands, Fake Goods Mean a Genuine Scare

During a late-night walk last Saturday, I happened to pass a tiny thrift shop when I literally froze in half-step. There, behind the window of the darkened store, was an […]

Feature: Cities for Sale

Every day, hundreds of jets lift off from Runway 33 of the George Bush Intercontinental Airport, laying trails of gray exhaust across the muggy Houston sky. The planes climb steeply […]

Special Report: Cities for Sale

Every day, hundreds of jets lift off from Runway 33 of the George Bush Intercontinental Airport, laying trails of gray exhaust across the muggy Houston sky. The planes climb steeply […]

Depression Chic

Andrew Shaffer had a problem on his hands. The Order of St. Nick, the irreverent-greeting-card company that the former office manager runs out of his Iowa City home, was gearing […]