Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Selling Aperitifs in an MGD World

Some brand creators prosper by falling in step with established trends; Robert Cooper is not one of them.

Middle East Meets Western Brands

Luxury American and European brands most often inspire consumers to pull out their credit cards. But in the case of Eric Parnes, they simply inspire, period.

Americans Are Tightwads When It Comes to Green Brands

As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And as any brand manager will tell you, this maxim also applies to environmental marketing. Lots of consumers say they care about the planet, but try to get them to spend extra on eco-friendly brands.

Perspective: Message in a Bottle

As a cocktails columnist and occasional bartender, Michael Dietsch often runs across old decanters and barware at flea markets near his home in Providence, R.I. But there’s one artifact he’s yet to encounter: “I’ve never seen a bust,” Dietsch says, referring to the kitschy piece of plaster handiwork that takes center stage in this 1962 ad for Old Grand-Dad.

Celebrity Sniff

It seems impossible that England’s King George III, Audrey Hepburn, George Clooney, and Michelle Obama could have much of anything in common—let alone a brand they could all wear in public. No, it’s not a pair of britches.

Perspective: Man, This Thing Sucks

If you need some small-talk fodder for your next cocktail party, try this: Ever wonder how a vacuum cleaner works? An electric motor drives a wheel of angled fan blades that push a current of air out the exhaust port. The drop in atmospheric pressure behind the airstream creates suction, which pulls everything in front of the vacuum cleaner’s intake port into the machine.

Fixing Your Tarnished Brand

By any definition, Steven C. Wyer was a savvy marketer and brand creator. In the course of three decades, the Nashville entrepreneur had worked in TV production, started a nutritional-products company, and founded a direct-marketing firm. Later, he branched out into real estate, insurance, and financial services. He’d accepted business awards, won praise for creating jobs.

The Burdens of Fatherhood

According to the 2010 Census, there are 70.1 million fathers in the United States. And this weekend, the majority of them will undergo a highly curious annual rite. Under the beaming gaze of their progeny, they will tear the wrapping paper off some of the dullest gifts in America.

Perspective: The Skinny on Skivvies

In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s skivvies just weren’t appropriate for polite discussion over a dish of ambrosia Jell-O.

Rebranding Duke

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima.