Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Perspective: You’re Beautiful, Man

In the changing world of advertising, some things don’t change: Babies are cute, sex sells, and men do not feel comfortable buying toiletries. The problem of how to sell tubes of goo to “average guys” (read: straight ones) has been a problem for brands for decades—whether it’s Bristol-Myers hawking Vitalis hair tonic in 1956 or Avon selling moisturizers today.

New Room at the Holiday Inn

Months ago, in a secluded warehouse outside of Boston, a crack team of designers from firms Continuum and ai3 assembled a top-secret prototype that would, according to internal data, change the Holiday I

Pop Goes the Big Food Brand

A few weeks back, you might have been one of the dazzled millions who watched the event on ABC’s The View or CBS’s The Early Show, or read about it in USA Today. No, we’re not talking about the final launch of the space shuttle. It was the debut of Orville Redenbacher’s new Pop-Up Bowl. Okay, so maybe it was a slow news week.

Doody Calls

Maybe you played hopscotch when you were a kid. But if you live in a major American city where dog ownership is common, chances are you've played hopscotch just today—the kind where the object is to avoid stepping in... well, you know. Most people don't consider that much of a game, with the apparent exception of the folks at Goliath Games LLC.

Perspective: Can Do

Humans evolve. Brands evolve. Even canned spaghetti evolves.

Dead Bin Laden Souvenirs. C’mon, You’re Surprised?

Just about any time something truly momentous happens on the world stage, a cagey but dedicated consortium of tchotchke makers proves that the souvenir business may just be the most agile arm of the retailing universe.

Brand Trump

Donald John Trump wasn’t always a brand.

Perspective: Point, Shoot . . . Publish

After WWII, as the golden age of consumerism dawned, so many men in suburbia turned their bathrooms into darkrooms that Time devoted a 1953 cover to “The Amateur Photographer”—a composite man with lenses for eyes, a camera-case body, and a roll of film as his neck.

Look for the Country Label

The U.S. has closed over 42,400 factories since 2001, and manufacturing is now a measly 11 percent of our domestic output. Translation: Not much stuff gets made here anymore.

Volkswagen Beetle Nipped in Bud

The news this week that Volkswagen will be redrawing the body lines of the Beetle for only the second time in its history included a tidbit about the corporate decision to eliminate the car's bud vase. Who cares? Well, apparently, the folks in the marketing department do.