Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Move Over Heart-Shaped Boxes of Chocolate, Sweethearts Are Now the Most Popular Valentine’s Candy

The history of the strange sweets that taste like chalk and feel like a text message.

Why Lufthansa Decided to Give Its Planes a New Paint Job

It's darkening the blue, nixing the yellow and making other digital-age tweaks.

What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics

A one-stop guide to the perplexing world of marketing around the games.

Can Bill Murray Bring Bell-Bottoms Back Into Fashion? He’s About to Try

And he's getting an assist from crowdsourcing platform Betabrand.

Gerber Breaks New Ground With Its Latest Spokesbaby, an 18-Month-Old With Down Syndrome

Lucas is the first 'Gerber Baby' with special needs.

Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card?

There's money in missing the past—even if the past really wasn't so good.

That Crocodile Dundee Reboot: Here’s the Whole Story Behind the Movie That Wasn’t

Confused? So was Chris Hemsworth.

Verizon Shows What It Took to Wire U.S. Bank Stadium for 73,000 Fans at the Super Bowl

New social videos offer a peek at the venue's wireless infrastructure.

How Sweet’N Low Taught Americans to Say No to Sugar

This is the story of the little pink packets that revolutionized the concept of sweetness

Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

A reboot 2 years in the making.