Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

How FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper

In 1966, Frederick Smith predicted guaranteed overnight delivery.

New Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits

Shorts from Ogilvy & Mather show how ridiculous we look and how much we miss when we check our phones.

A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for 60 Years Now

Delving into an invention that came with considerable obstacles.

Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for Women’s History Month

Avant garde—or a collection of clichés?

Why Does Pizza Hut Want an NFL Sponsorship When Papa John’s Doesn’t?

Slipping viewers aside, it's still a big pie.

After 2 Years, Has Everyone Finally Chilled Out About the Instagram Logo?

The contentious update that sent the internet into a frenzy.

Don’t Look Now, but Brim Is Back, Just Not as the Decaf Coffee It Was in the 1970s

The brand, which is still remembered for its ads, returns as a luxe coffee maker for the 21st century.

BlackBerry Refuses to Give Up

The smartphone pioneer that Apple deleted is keyed up for a comeback.

These Advertising Legends Came Together to Work on a Campaign for American Veterans

AdVets for WarVets commemorates service, past and present.

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Mapt Gear says everybody's sick of being walking billboards.