Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

The Story Behind the Toronto Maple Leafs’ Adoption of Canada’s National Symbol

The team was once known as the St. Patricks, and there's more to their logo than meets the eye.

All Apologies: 5 Memorable Mea Culpas as Wells Fargo, Facebook and Uber Say Sorry

Hat-in-hand ads have a long history.

Cheech Reveals Rigorous Testing Methods for His New Pot Brand

Hours and hours of toking up. Hey, somebody's gotta do it.

Why Has the Adidas Tracksuit Endured for Over Half a Century?

It's hard to imagine a single garment as omnipresent and iconic.

Brands Are Making Things in America Again, but Does ‘Made in the U.S.A.’ Mean Much Anymore?

Here's how the label works today as a marketing strategy.

Here’s What Convinced George Foreman to Put His Name on a Lean, Mean Grilling Machine

The story behind the inexpensive kitchen gizmo we all know.

Deadline Extended: Help Adweek Find Its Brand Genius Class of 2018

Nominate a gifted executive you know for the marketing world's top honor.

How Chia Pet Grew Out of a Trade Expo and Into the Living Rooms of Americans

A night out with friends led to an unforgettable jingle.

The Classic 1920s Turntable Victrola Is Making a Comeback, Just Without Its Iconic Logo

This is the story of the merits of buying an old trademark, even if it doesn't include the dog.

The Story Behind the La-Z-Boy Recliner Begins With an Old Orange Crate

How a quirky idea gave America the perfect piece of TV-watching furniture.