Robert Klara

Robert Klara

Senior Editor, Brands
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Artek’s New Marketing Bucks the Fast-Furniture Trend With the Message ‘One Chair Is Enough’

How a renowned Finnish brand sets itself apart in a world dominated by Ikea.

Tesla’s Launch-Time Product Placement Was Stellar—but It’s Actually Nothing New

Brands have been using space as an advertising platform since the 1960s.

Lamborghini Lays Rubber Into the Esports Phenomenon With a Virtual Race

It's a chance to peel out with the pros—or just watch from the sofa.

Goose Island Sashays Into Pride Month With Drag Queen-Inspired Beer

RuPaul protégé Shea Couleé debuts her own ale that she helped to design.

Eateries Hope to Lure Wary Diners Back With New Task Forces and Covid Czars

Restaurant Associates just announced a new position, a lead other restaurants may soon follow.

Luxury Marketers Might Be Missing a Huge Opportunity Right Now

Gen Z has been hard hit by Covid-19, but they’re still buying upscale goods—and they want to see ads.

Budweiser Shows Its Versatility With Patriotic Marketing for Memorial Day

Beer brand expands Memorial Day commemorations to include those who fought Covid-19.

How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls

Once shoppers could no longer find their toilet paper brand on store shelves, they took to the internet—where No. 2 was waiting.

A Few How-To Videos Became the Best Marketing Investment Wahl Has Made in Years

Americans learned how to cut hair at home during the pandemic—and bought a lot of clippers to do it.

French Grocer’s New Spot Offers Helpful Tip for US Marketers: It’s Time to Move On

Coronavirus messages had their time and place, but consumers are focusing on the future.