Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All

A growing body of evidence shows why Gen Y consumers aren't ideal: because many of them are broke.

JBL, the Legendary Audio Brand That Walloped Woodstock, Is Still Packing a Punch

After 70 years, so many still consume its product, even if they aren't aware of it.

How American Eagle Captured the Youth Market and Never Really Let Go

The brand speaks the language of Gen Zers, but it predates them by a lot.

How Tim Hortons Became Synonymous With Canada

A doughnut joint opened by an ex-cop wound up serving the nation's favorite cup of coffee.

A Century Ago, Two Women Fought to Make the Poppy the National Symbol of Service and Sacrifice

How the red silk lapel flower became the brand of Memorial Day.

Home Depot Is Betting That America’s Miserable Movers Will Make Good Customers

May is the big month for relocating, and generally stressing out over it.

How Yuengling Beer Has Endured for a Whopping 190 Years

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.

33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement

Using shock to raise awareness of teen pregnancy.

This Head-Turning Calvin Klein Campaign Turned the Head of the Feds

When cute young models look a little too young.

Think Being a Priest is Tough? Try Advertising for the Job

The delicate task of selling celibacy.