Robert Klara

Robert Klara

Senior Editor, Brands
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Mars’ Jane Wakely Says True Inclusivity Means Removing Advertising’s Unconscious Biases

CMO talks diversity and how the brand is continuing its mission in quarantine as part of the Adweek at Home series.

Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades

The crossword board game has sold over 150 million copies in 29 languages, including English.

How Pirelli Turned the Staid Old Annual Report Into Future-Focused Marketing

An obligatory securities filing can still embody a brand's mission and purpose.

Boy Smells Fires Up a First for Pride Month: the Nonbinary Scented Candle

Boy Smells introduces its first comprehensive online marketing campaign and its gender-fluid candle in time for Pride Month.

Some States Already See Retail Foot Traffic at Nearly 50% of Normal After Reopening

However, spikes in Covid-19 cases have also been noted.

Born During the Great Depression, Fritos Is Once Again Homebound Americans’ Snack of Choice

The familiar all-American Fritos corn chip is providing a 'sense of reassurance and comfort' during the pandemic.

Why Dunkin’ Is Making a National Plea for New Workers for the First Time Ever

The coffee and doughnuts chain is telling workers "Dunkin' Runs on You."

This CBD Brand Is Trying a Novel Marketing Approach: Honesty

What happens when a CBD company admits CBD doesn't always work?

Inside the Insta-Worthy Kiddie Pool for Adults in the City

As the summer season heats up with social-distancing mandates, Minnidip stands to benefit from Americans who will go swimming at home.

Vacations Are Curtailed, but Road Trips Are Rolling—and That’s Good News for These Brands

Brands that make RVs and portable grills are revving up marketing in light of the shift in domestic travel plans resulting from Covid-19.