Portrait of Rob Schwartz

Rob Schwartz

Rob Schwartz is CEO of TBWA\Chiat\Day.

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How I Went From Buddy to Boss and Reevaluated Leadership Techniques


Advice for anyone rising into a higher position from a peer-intensive one.

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How These Cannes Winners Utilized the 7 Basic Plots of Storytelling

Cannes Lions

They’re the foundation for some of the most successful and creative work .

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Cult-tural Marketing

Brand Marketing

To the list of newfangled marketing buzzwords, let’s add the term cult. The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite … OK, [...]