Rob Schwartz

Rob Schwartz

CEO, TBWA\Chiat\Day
Rob Schwartz has been described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. A leading creative director for the majority of his career, he transitioned from CCO to CEO in 2015 to lead the New York office of TBWA\Chiat\Day. Since that time, the agency has enjoyed unprecedented growth, with a host of clients added to the roster, including Hilton, Travelers, TD Bank and the Mayo Clinic.

Cult-tural Marketing

To the list of newfangled marketing buzzwords, let’s add the term cult. The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite … OK, […]