Richard Wong

Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

Opinion: Brand Collabs Manager demonstrates a clear commitment.

Virtual Influencers Lead to Virtual Inauthenticity

Opinion: There are major differences between people and artificially created personalities.

Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing

Opinion: Many brands get distracted by creators with large followings.

TV May Affect the Brain, But Influencer Marketing Affects the Heart

Opinion: Social media content drove stronger brand perception shifts.