Richard Wong

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Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

Performance Marketing

By Richard Wong

Opinion: Brand Collabs Manager demonstrates a clear commitment.

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Virtual Influencers Lead to Virtual Inauthenticity

Performance Marketing

By Richard Wong

Opinion: There are major differences between people and artificially created personalities.

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Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing

Performance Marketing

By Richard Wong

Opinion: Many brands get distracted by creators with large followings.

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TV May Affect the Brain, But Influencer Marketing Affects the Heart

Performance Marketing

By Richard Wong

Opinion: Social media content drove stronger brand perception shifts.