Portrait of Ric Elert

Ric Elert

Ric Elert is president of Conversant, the digital media arm of Epsilon. Ric is a founding member of the IAB Data Center of Excellence and sits on the boards of the Federation for Internet Alerts (FIA) and FreeOsk.

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Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies

Convergent TV

A quarter of the North American population never visits theaters.