Portrait of Ric Elert

Ric Elert

Ric Elert is president of Conversant, the digital media arm of Epsilon. Ric is a founding member of the IAB Data Center of Excellence and sits on the boards of the Federation for Internet Alerts (FIA) and FreeOsk.

This is a Profile

Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies

TV / Video

A quarter of the North American population never visits theaters.