Ric Elert

Ric Elert

Opinion Contributor
Ric Elert is president of Conversant, the digital media arm of Epsilon. Ric is a founding member of the IAB Data Center of Excellence and sits on the boards of the Federation for Internet Alerts (FIA) and FreeOsk.

Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies

A quarter of the North American population never visits theaters.