This is a Profile

Rex Briggs

  • Rex Briggs is the founder and CEO of Marketing Evolution, which he founded in 2000.


    This is a Profile

    Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

    Digital

    It can show misleading conclusions when gaps are present.

    This is a Profile

    Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel

    Brand Marketing

    Otherwise it may miss an opportunity to connect with its audience.

    This is a Profile

    The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For

    Brand Marketing

    Lower-cost, higher-impact channels are a better route to reach consumers.

    This is a Profile

    Why Brands Need to Stop Relying on Expert Opinions

    Brand Marketing

    Bringing topics to a crowd will provide an array of interpretations rather than an echo chamber of slightly varying stances.