Rex Briggs

Rex Briggs

Opinion Contributor
Rex Briggs is the founder and CEO of Marketing Evolution, which he founded in 2000.

The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For

Lower-cost, higher-impact channels are a better route to reach consumers.

Why Brands Need to Stop Relying on Expert Opinions

Bringing topics to a crowd will provide an array of interpretations rather than an echo chamber of slightly varying stances.