Rex Briggs is the founder and CEO of Marketing Evolution, which he founded in 2000.
Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential
It can show misleading conclusions when gaps are present.
Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
Otherwise it may miss an opportunity to connect with its audience.
The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
Lower-cost, higher-impact channels are a better route to reach consumers.
Why Brands Need to Stop Relying on Expert Opinions
Bringing topics to a crowd will provide an array of interpretations rather than an echo chamber of slightly varying stances.