Rania Robinson is CEO & partner of creative agency Quiet Storm. Rania came to the UK from Egypt at the age of three and started school not speaking a word of English. Having spent most of her career in non-traditional agencies in both account leadership and strategic roles, she has worked with some of the world's best-known brands, including Haribo, Mercedes, Three Mobile, Google and Coca Cola. Rania joined Quiet Storm in 2012 and remains an active diversity champion. In 2020 she relaunched Create Not Hate, Quiet Storm's initiative to get under-represented young people into the creative industries.
Job qualifications, like experience in the "right" agency for the requisite amount of time, are formulaic and almost anti-originality.
Too often, CDOs are not supported by fellow C-suite leaders in DEI efforts.
Complaints that there's an over-representation of Black and ethnic minorities in ads are proof we need more representation onscreen, not less.
Diversity, equality and inclusion is fundamental to any self-respecting, future-facing business.