Philip Smolin, Chief Strategy Officer, Amobee
This Upfront Season, What’s Old Is New and What’s New Is Old
This year, things are decidedly different as digital and linear TV are colliding in new and compelling ways.
Reach the 125 Million Consumers Who Won’t See Your Big Game Commercial
TV and digital cannot operate in silos any longer. Having an omnichannel view ultimately provides deep insights that reach far beyond mere campaign effectiveness and incremental reach.
The Three C’s of Post-Programmatic Success
Welcome to the post-programmatic era, where data-driven audience buying isn’t just for online, but for everywhere.