Paul Staelin

Paul Staelin is SVP of go-to-market for BI and analytics at Birst, an Infor company. He leads Birst’s go-to-market activities, including product marketing/strategy, business development and demand generation. He is a co-founder of Birst and previously served as its chief customer officer.

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Driving Business Success With Value-Based Design


The goal of every analytics system is to drive better business results by enabling better decisions, but few vendors know how to help customers achieve this objective.