Portrait of Paul Spriggs

Paul Spriggs

Paul Spriggs is president, Americas of System1 Agency, a creative advertising agency rooted in behavioral science that helps brands translate emotion into guaranteed, profitable growth.

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3 Behavioral Science Principles That Can Move the Needle Forward in the Workplace


Leveraging these can lead to people working together more efficiently.

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How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies


They hire younger, tech-savvy employees without considering what goes into building a brand.