Paul Spriggs

Paul Spriggs

Opinion Contributor
Paul Spriggs is president, Americas of System1 Agency, a creative advertising agency rooted in behavioral science that helps brands translate emotion into guaranteed, profitable growth.

3 Behavioral Science Principles That Can Move the Needle Forward in the Workplace

Leveraging these can lead to people working together more efficiently.

How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies

They hire younger, tech-savvy employees without considering what goes into building a brand.