Paul Hiebert
Paul Hiebert is Adweek's deputy editor of special projects.
CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Less time in the job isn't always due to poor performance, and more insights from Spencer Stuart.
Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
America's once-favorite beer is still underperforming in sales and public perception.
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.
Why Brands Should Prepare for the Rise of Super Fans
Data reveals a growing number of consumers are basing their identity on movies, music and video games.
Infographic: What the Agency World Looks Like in 2024
Advertising and public relations is younger and whiter than the general public.
CMO Job Postings Declined Last Month
Last year ended on a bad note for chief marketing officers. Anheuser-Busch InBev announced its U.S. CMO, Benoit Garbe, was stepping down. UPS cut ties with its chief marketing and [...]
As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers
Only 36% of Fortune 500 companies call their marketing lead CMO.
To Keep Up With the Customer, Get Personal—With Data
Online shopping continues to change not just what people buy, but how they buy it.
The Out-of-Home Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip.
Shannon Washington on the Process of Becoming a Leader
Lessons on her way to the top, from the first Black female chief creative of a holding company agency.