Patrick Kuehn is Senior VP, Sales and Marketing at ObjectWave. Speaking five languages, he specializes in international business in the digital age. He can be reached at email@example.com. For more of his advice on integrated marketing, check out the article '5 Steps to Driving Traffic and Delivering Results with SEO' and guide 'Search Engine Marketing: Creating a Holistic Paid Search Strategy' over at Objectwave.
Beyond the Banner Ad: The Art and Science of Retargeting
Retargeting is the practice of getting your marketing message in front of people you know to have previously engaged with your brand. Sometimes referred to as remarketing, this tactic places [...]