Portrait of Orchid Bertelsen

Orchid Bertelsen

Orchid Bertelsen is the chief operating officer of Common Thread Collective (CTC), an ecommerce growth agency specializing in growth strategy, retention strategy and creative strategy. Prior to joining CTC, she was head of consumer experience strategy and innovation at Nestlé USA, where she was responsible for holistic digital strategy, owned digital properties and marketing technology. She also evaluated and tested emerging technologies like artificial intelligence, voice assistance and AR/VR. She had a varied portfolio of over 40 brands including Coffee Mate, Toll House and DiGiorno.

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How Women Can Succeed in a Male-Dominated Industry Like Tech

Voice

Gender inequality in the workforce is especially felt in male-dominated sectors like tech.