Portrait of Nina Mishkin

Nina Mishkin

Nina Mishkin is director of brand strategy at Snap.

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Augmented Reality Rewrites the Rules of Attention and Media Planning

Columnist Network

The findings from a study by Snap, Dentsu and Lumen revealed that attention to augmented reality is totally different from other media formats.

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Not Just an Add-On: AR Supercharges the Purchase Journey

Columnist Network

Marketers shouldn’t think of AR as an add-on, but instead as an always-on tool to build and amplify messaging.