Nina Mishkin
Nina Mishkin is director of brand strategy at Snap.
Augmented Reality Rewrites the Rules of Attention and Media Planning
The findings from a study by Snap, Dentsu and Lumen revealed that attention to augmented reality is totally different from other media formats.
Not Just an Add-On: AR Supercharges the Purchase Journey
Marketers shouldn’t think of AR as an add-on, but instead as an always-on tool to build and amplify messaging.