Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.


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Infographic: Consumers Prepare for a Thanksgiving Like No Other

Retail

Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.

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Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Data Points

Costume and candy shops won't see as much patronage this holiday due to the pandemic.

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Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences

Data Points

People are seeking out certain goods and services to make the transition seamless.

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Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

Brand Marketing

Consumers are viewing brands and their shopping experiences very differently.

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Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

Data Points

As with most marketing, they are especially sick of those that feel disingenuous.

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Infographic: How the Pandemic Has Altered Consumers’ Food and Eating Preferences

Brand Marketing

New data shows that Americans are changing how they view their meals due to Covid-19.

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Why Schwinn Canceled Its 2020 Marketing in the Middle of Its 125th Anniversary

Ecommerce

The brand is celebrating its 125th anniversary but ran out of product online as more consumers sought out cycling.

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Adweek Podcast: Hispanic/Latinx Heritage Month

Adweek Podcasts

Discussing what brands should—and shouldn't—do to reach this important demographic.

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Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye

Data Points

Marketers using only social media ads might miss this demographic who prefer to get their news through broadcast.

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Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community

Data Points

Despite the pandemic, there is high confidence in chief marketing officers.

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Infographic: Consumers Take to Social Media to Express Frustrations With Covid Tracing Apps

Data Points

Hootsuite analyzed data from users to see how conversations were transforming, and many were angry with the latest developments.

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Infographic: Connected TV and Programmatic Are Major Players in Digital Political Marketing

Data Points

This year's election cycle will see a shift in spending priorities, according to experts in the field.

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Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Data Points

Audio elements like dialogue spoken in their native languages can more effectively engage Asian-American consumers.

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Infographic: Consumers Want to See More Brands in the Esports Realm

Esports

Not enough ad spend is being funneled into the esports category, to the detriment of these companies that are missing Gen Z and millennial gamers.

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How Bike Brands Are Navigating a Boom Fueled by Covid-19

Adapting to Crisis

More consumers are cycling for exercise and as a transportation alternative, and manufacturers need to figure out how to retain new riders.