Nathan R. Elson

Over the past two decades, I have waded chest-deep into the depths of marketing and technology, spanning a wide pool of projects and responsibilities. My work has influenced multinational corporations, Christian denominations, software, and high-tech research as well as local churches and small businesses. While I specialize in branding, product launches, and building marketing programs from the ground up, my passion is for people, including the people who do marketing. Currently VP of Marketing for CDF Capital, I lead a small but mighty team.

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3 Tools Every Marketing Leader Should Use

Performance Marketing

The other day I was asked what tools I think are important for marketing. So I answered. Here are three tools I would encourage every marketing leader to use (and [...]

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Increasing FinServ Market Share in a Rising Rate Environment

Performance Marketing

If you are a marketing leader in a FinServ company, then you are interested, and mandated, to increase the market share for your institution. The reality is that it is [...]

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Why GDPR Matters More Than You Think

Performance Marketing

The GDPR grants European Union (EU) citizens power over their personal information, giving them a literal off-switch for how their personal data is used. While this gives more control to [...]