Portrait of Natalie Gruis

Natalie Gruis

Natalie Gruis is chief strategy officer at TBWA\NEBOKO. Natalie has worked across the world in Australia, Vietnam, Cambodia, Laos, Thailand, Malaysia, Philippines, Indonesia and recently Singapore where she was head of a cross-specialism strategy team. Now in Amsterdam she leads strategy for international business, transforming consumer insight into highly creative solutions and is the global strategist on Adidas.

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Harnessing Chaos: Turning Creativity Into Value


The strategy behind a creative campaign is the glue that holds it together.