Nasima has over +20 years of extensive experience in the advertising marketing industry and has been CFO at the Hacker Group for 1.5 years. Nasima spent the first 10 years of her career at US Concepts/MTKG (currently a Dentsu agency) where she honed in her financial and operational skills with oversight across 20 brands, 30 markets and 3,000 employees and discovered her appetite for the fast pace, dynamic agency environment. She has spent the last 10 years at STAR Marketing Services Group & Doremus and Company (Omnicom Group Inc.) with financial responsibility across multiple agencies and has held various senior financial roles. Nasima’s experience includes agency start up, mergers and acquisitions, international finance, treasury management, system conversions, risk management, corporate finance and economic strategy. Raised on the east coast, Nasima has an MBA from the University of Binghamton, enjoys cooking, the outdoors, living an active lifestyle and is an avid reader. She is married with one son, and is a proud board member of PLAN USA, whose mission is to empower young people, girls and communities to make vital changes that tackle root causes of discrimination against girls.
How Do Agencies Succeed in Changing Times?
The marketing and advertising industry, like many other industries, appears to be in a constant state of flux. So why do some advertising agencies succeed while others fail?