Nancy Lim

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A Picture Is Worth 1,000 Words, But What’s Its Price Tag on Instagram?

Performance Marketing

Opinion: Aspirational images connect with users emotionally.

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Tracking Metrics in Social 3.0

Performance Marketing

Opinion: Marketers are unsure if they can trust data from Facebook.

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What Marketers Should Know About Facebook and Native Advertising

Performance Marketing

Opinion: The challenge for brands isn’t so much deciding if Facebook is right for them, but rather learning how to personalize management of the channel and properly track attribution between [...]