Nancy Lim

A Picture Is Worth 1,000 Words, But What’s Its Price Tag on Instagram?

Opinion: Aspirational images connect with users emotionally.

Tracking Metrics in Social 3.0

Opinion: Marketers are unsure if they can trust data from Facebook.

What Marketers Should Know About Facebook and Native Advertising

Opinion: The challenge for brands isn’t so much deciding if Facebook is right for them, but rather learning how to personalize management of the channel and properly track attribution between Facebook and other touchpoints in today’s omnichannel sales environment.