Portrait of Mukta Chowdhary

Mukta Chowdhary

Mukta Chowdhary is director of creative strategy and insights at Fullscreen. Her love for human stories, everything pop culture and diverse perspectives is at the heart of her work at Fullscreen.

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How the Humans Behind CGI Influencers Need to Adapt to Consumer Needs

Performance Marketing

Lil Miquela isn’t making as good of an impression as real people.

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3 Ways to Determine if an Influencer’s Impact Is Real or Fake

Brand Marketing

It's sometimes hard to tell if followers are bought or genuine.