Moses Frenck
Integrated Marketing Key For New Landscape Media Fragmentation Only Set To Increase
Brand Marketing
As marketers ring in the new year, the reality that media is becoming increasingly fragmented — with most consumers assuming greater control of how, when and where they are targeted [...]
Pesos Lift Pizza Patrón’s Profile
Brand Marketing
The big news last week in the world of Hispanic commerce surrounded Pizza Patrón’s announcement that it would begin accepting Mexican pesos at all 59 stores in the United States. [...]
ESPN Desportes Radio Joins Sirius
Brand Marketing
NEW YORK ESPN Deportes Radio, which is broadcast on 16 AM stations in markets across the country, this week signed an agreement with Sirius Satellite Radio to carry the 24-hour [...]