Portrait of Mollie Cahillane

Mollie Cahillane

Mollie has been Adweek's reporter covering the business of connected TV since January, 2021. Before Adweek, Mollie was an editor at Cablefax and has also worked for The Daily Mail and People.

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Hulu Promotes Scott Donaton to Head of Marketing

Convergent TV

The former creative chief fills the role vacated by Pato Spagnoletto.

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NBC Cancels 2022 Golden Globes Ceremony Amid Growing HFPA Backlash

Convergent TV

The network said the telecast could return in 2023.

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Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout

Connected TV

The connected TV company hit 53.6 million active accounts.

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Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

NewFronts

The media group unveiled Smile, Bubble and Sage during its presentation.

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How to Navigate Social Media Coming Out of the Pandemic

Social Media

Vice Media Group’s global CMO outlines a path to authenticity on social media.

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Vice Media Group Wants to End Data Discrimination

NewFronts

Vice Media Group used its NewFront to introduce a new contextual targeting solution.

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Connected TV Drives Massive Growth in Digital Video Spend

NewFronts

Advertisers spent an average of $20 million on CTV, last year.

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Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

NewFronts

The data-informed programming arm pairs first-party data with content partners.

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Samsung Ads Debuts 3 New Ad Offerings, Boosts Samsung TV Plus Experience

NewFronts

The company is relying on the strength of its AVOD offering to lure NewFronts buyers.

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Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event

NewFronts

Roku is highlighting five key offerings this NewFront to move dollars from linear to streaming.