Hulu Promotes Scott Donaton to Head of Marketing
The former creative chief fills the role vacated by Pato Spagnoletto.
NBC Cancels 2022 Golden Globes Ceremony Amid Growing HFPA Backlash
The network said the telecast could return in 2023.
Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout
The connected TV company hit 53.6 million active accounts.
Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts
The media group unveiled Smile, Bubble and Sage during its presentation.
How to Navigate Social Media Coming Out of the Pandemic
Vice Media Group’s global CMO outlines a path to authenticity on social media.
Connected TV Drives Massive Growth in Digital Video Spend
Advertisers spent an average of $20 million on CTV, last year.
Vizio Rolls Out Personalized Content Initiative in NewFronts Debut
The data-informed programming arm pairs first-party data with content partners.
Samsung Ads Debuts 3 New Ad Offerings, Boosts Samsung TV Plus Experience
The company is relying on the strength of its AVOD offering to lure NewFronts buyers.
Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event
Roku is highlighting five key offerings this NewFront to move dollars from linear to streaming.