Portrait of Missy Mackey

Missy Mackey

Missy is a digital marketing copywriter and contributor at Adweek. She has a master's degree in journalism from New York University, and has held copywriting roles at Aisle Rocket, Hard Rock and Bright Red\TBWA.

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4 Winning Strategies From Sports Marketing Leaders 

Sports Marketing

The call for purpose-driven action, accelerating digitalization and personalized content are among the leading trends.

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5 Attributes Marketers Want in a Job Candidate

Leadership & Talent

To land your dream job, these qualities will get you ahead in the hiring process.