Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion within the ad industry and the Super Bowl for The Drum. Minda has a M.A. in Journalism, from the Craig Newmark Graduate School of Journalism at CUNY and a B.A. in Political Science from Penn State.

Ahead of National Period Day, ‘See Red’ Argues for Menstruation Visibility

Period.org is spearheading the "menstrual movement."

Meet the Women Running LA’s Top Advertising Agencies

6 female execs share insights on the creative benefits of working in Los Angeles.

In Striking Photos, Citi Captures How Young Girls Feel About the Gender Pay Gap

The campaign is part of the brand’s push to recruit and promote more women into senior roles.

TM Advertising Closes Its Doors After 85 Years

Exclusive: The Dallas-based agency, known for American Airlines and Nationwide work, had suffered client reductions.

How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)

Leland Maschmeyer joined the brand three years ago specifically to build and lead its internal creative team.

S4 Capital’s MediaMonks Merges With Digital Marketing and Creative Agency Firewood

It's the latest merger from Martin Sorrell's marketing firm.

Deutsch’s Human Interest Podcast Is About Everything But Work

The agency’s employees open up about personal struggles and setbacks.

This Former Prisoner Went From Running a Drug Empire to Leading a Creative Agency

Vincent Bragg's ConCreates employs creatives with criminal backgrounds.

Marc Pritchard Explains P&G’s Strategy on Promoting Diversity and Navigating Consumer Data

Plus, why the brand is implementing tech within its products.

KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

The world's oldest carrier tries to stay one step ahead.