Minda Smiley

Minda Smiley

Minda Smiley is a staff writer for Adweek covering agencies. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion within the ad industry and the Super Bowl for The Drum. Minda has a M.A. in Journalism, from the Craig Newmark Graduate School of Journalism at CUNY and a B.A. in Political Science from Penn State.

Endeavor Global Marketing Rebrands as 160over90 to Unify Offerings

President Ed Horne wants to give employees a "rallying cry."

VaynerMedia Hires Grey New York’s Rob Lenois As Chief Creative Officer

He’ll report to co-founder and CEO Gary Vaynerchuk.

Gap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Son

It's a departure from its typically cheery, dance-filled campaigns.

Droga5 Elevates Felix Richter and Tim Gordon to Co-CCOs

Neil Heymann will become agency's first global chief creative officer.

McDonald’s Happy Meal Box Gets a Second Life as a Toy in Sentimental Ad

TBWA\Paris drums up nostalgia for brand’s bright red carrier.

Creative Agency JohnXHannes Is Dissolving as Founders Part Ways

The founders of the self-described 'creative collective,' John McKelvey and Hannes Ciatti, are starting their own individual shops.

People Apparently Don’t Want Brands to Take a Stance on Political Issues, Study Says

Creative agency DNA Seattle surveyed Americans ahead of next year’s election.

Here Are the Creative Winners From Europe’s Golden Drum Festival

From positive messaging in a Coke bottle to going fashion-forward with "Hate Couture," here are the Grand Prix honorees.

HP Calls Out the Many Ways Technology Has Stripped Our Lives of Authenticity

New ad "Get Real" was created by GS&P.

Mutts4Trucks Connects Truck Drivers and Shelter Dogs

BBDO New York's unlikely pairing of dog food and engine oil is adorable.