Mike Zaneis

Mike Zaneis

Opinion Contributor
Mike Zaneis is co-founder of the Brand Safety Institute, an organization dedicated to professionalizing the field of brand safety through research, accreditation, networking and education. He also serves as CEO of the Trustworthy Accountability Group and previously held various leadership positions at the Interactive Advertising Bureau and U.S. Chamber of Commerce.

It’s Time to Start Talking—Not Blocking—Common Ad Standards

Rather than working in opposition, both sides should be working toward improved ad standards to advance their shared goals.