Portrait of Mike Donoghue

Mike Donoghue

Mike Donoghue is co-founder and CEO of Subtext, a platform that connects a diverse range of creators with their audiences via text. In 2015, he founded The Alpha Group, an in-house tech and media incubator for Advance. Prior to that, he served in various leadership positions in the tech, media and advertising industry with a focus on emerging technology and strategic growth.

Alt Image Text

With Fewer Resources, Creators Will Be Forced to Evolve—Quickly


The concept of ownership will continue to be paramount for most creators, particularly as the low-hanging fruit presented by brand sponsorship dries up.