Michael Zacharski, CEO, ENGINE Media Exchange
5 Consumer-Centric Trends Driving the Industry Forward in 2022
Moving into 2022, advertisers are now in a marketplace that rightfully demands increased focus on consumer data consent, data management and data collection practices.
The Future of Media Depends on the Adoption of Connected Marketplaces
It’s time for the industry to question the old way of doing business and envision a new and better way that benefits advertisers, consumers and publishers.
Navigating Identity Through the New Era of Privacy
You could call 2021 the year of identity and privacy. But that sells short the challenge, as well as the reality, that marketers are entering new and uncharted territory.