Michael Mothner
Michael Mothner is the Founder and CEO of Wpromote, the largest independent marketing agency in the US. Along with founding Wpromote in 2001, he has also ventured into other enterprises such as ScanDigital and CouponPal, which was spun off of Wpromote’s performance marketing division into an independent company. A regular industry speaker and commentator, he has been featured by Inc. Magazine as one of '30 CEOs under 30 To Watch' and was the recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award.
The Real ROI of Content Marketing
Unlike other digital campaigns that only achieve results when you are actively investing in them, content marketing is unique in that it is a consistent investment over time. You will [...]
Why It’s Time to Prioritize Mobile Advertising
The proliferation of mobile devices has changed the way we interact with our surroundings. We’re living in a mobile-first society, and it’s time for marketers to develop digital strategies that [...]
Does Google’s Ad Change Help or Hurt Marketers?
Have you noticed that Google's search results look different lately? In mid-March, Google tweaked the search results page layout. The most notable change, from a consumer perspective, is hyperlinks are [...]