Michael DiFranco
Michael DiFranco serves as the VP of Marketing at JohnsByrne. Celebrating its 56th year of operations, JohnsByrne Company is a custom packaging and print solutions provider catering to major brands in health and beauty, food and beverage and consumer products. With a culture built around innovation, quality, design and speed, the company's offerings span value added folding cartons, specialty packaging and high impact direct mail. To learn more about these and other services, visit www.johnsbyrne.com.
Communicate Your Brand to the Modern Consumer With Product Packaging
As packaging is often the first part of your product that the consumer interacts with on a retail shelf, packaging design should focus on clearly communicating your brand message and [...]
Direct Mail Isn’t Dead: You Just Have to Make It Come to Life
Direct mail, sometimes seen as an outdated channel for reaching consumers, is still one of the best ways to get promotions and offers directly into the hands of consumers — [...]