How to Avoid ‘Fake News’ Claims in Your Social Marketing

Brands must ensure that their networks are as trustworthy as their products.

Is Social Media Making Us Elitist?

Use brand platforms to encourage people to find contentment and happiness.

5 Ways to Reach Educators on Social Media

Opinion: Are you targeting teachers, administrators, parents or even students?

Unleash the Power of Geotargeting for Your Facebook Ads

Opinion: Increase the ROI of your social campaigns by thinking local.

How Brands Can Stand Out on Instagram

Opinion: Want to get noticed? Go where all the cool kids are.

6 Ways to Create a Live Event That Encourages Social Sharing

You’ve got to get people talking about it.

How to Collect Marketing Data Using Social Media at Live Events

Technology has begun to connect the online and offline worlds.

The Essential Elements of a Good Social Strategy

When your lead-gen efforts are flagging, it’s time to refocus.

The Master’s Guide to Facebook Advertising for Events

You can't just create a Facebook ad for an event and hope for the best.

10 Ways Social Can Expand Your Experiential Marketing Beyond the Event

Experiential marketing helps brands interact in person with existing customers while meeting potential new buyers.