Marty Swant

Marty Swant

Marty Swant is a technology staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, ad tech and emerging tech such as virtual reality and artificial intelligence.

Facebook and Twitter Are Debuting Tools to See Who’s Behind Every Single Ad Running on Their Platforms

The companies are trying to fix a number of problems related to political advertising ahead of the 2018 midterm elections.

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

Here comes the Google Marketing Cloud.

Inside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes Installation

They analyzed millions of Snaps.

New Online Privacy Legislation in California Could Head Off Proposed November Referendum

The act would allow consumers to know what information companies collect from them.

Amazon and Huge’s Hackathon Helps Spur Social Good Ideas at Cannes

The winner uses Amazon Alexa to help people walk home safely.

Omnicom, IPG, IBM and Meredith Join the Board of a Blockchain Consortium to Set Standards

AdLedger's board was announced at Cannes.

Major Wireless Providers Say They’ll Stop Selling Location Info to Some Data Brokers

Verizon, AT&T, Sprint and T-Mobile are all conducting reviews.

IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

For campaigns across digital, TV, print and out-of-home channels.

Tech Giants Are Starting to Line Up for a David-Versus-Goliath Privacy Fight in California

A ballot initiative can drastically change how companies track consumers.

AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns

It's testing ads for Budweiser, Bud Light, Michelob Ultra and Estrella.