Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.
Marty Swant is a former staff writer for Adweek, where he focused on the intersection of technology, creativity and marketing. Along with reporting on digital marketing, tech startups and giants, and data privacy issues, he also writes about experiential marketing and emerging technology such as virtual reality, augmented reality, artificial intelligence, and blockchain applications. Prior to joining Adweek, Marty was a political reporter in Alabama for the Associated Press and spent years as a business and politics reporter for various newspapers in the south and midwest. He's also a proud alum of the University of Missouri School of Journalism. Find him on Twitter at @martyswant or via email at Martin.Swant@Adweek.com

How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad

Can you get sued for wishing a celebrity well? It might seem innocuous, but using an ad to congratulate an athlete or another big name can earn brands their very own personal thank-you—a subpoena.

Ad of the Day: Honda Explores the Strange Art of Precision Walking in This HR-V Spot

In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving.

It Has 7,000 Employees in 175 Offices, but What Is Wunderman?

Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman itself.

Former Account Exec Returns to CP+B to Help the Agency’s Biggest Office Handle Growth

A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is returning to the agency from McCann Erickson in New York, where he worked as evp and executive account director overseeing the Verizon FiOS, USPS and New York Lottery accounts.

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content. GroupM, the media buying arm of WPP, is hoping to bolster its ongoing partnerships while growing its use of relevant content for younger generations.

How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And it's having the same impact on brands.

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

The eulogy for email has been in slow-clap mode for a while.

3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers

When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill? With the biggest brands double-, triple- and even quadruple-flanking consumers, the trick becomes how to be near the top of mind without going over-the-top.