Mark Stenberg
Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
Condé Nast Unveils New Commercial Products for 2023 to Diversify Revenue
The publisher aims to streamline branded ad buys amid economic headwinds.
i-D Doubles Revenue After Expanding Commerce and Social Content
The publisher has grown its followings 150% on Reels and 50% on TikTok.
How HBR Becomes More Valuable in Times of Economic Distress
The 100-year-old publisher has topped 116,000 digital subscribers since launching a new subscription model in 2019.
BuzzFeed Inc. Announces Expanded, Global Events Slate for 2023
The investment comes as the publisher faces decreasing digital engagement.
As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact
Strategic shifts at its four U.S. properties reflect broader trends within the industry.
Outside Media Lays Off 12% of Staff
The publisher cited economic headwinds as the rationale for the cuts.
Publishers Expand Parenting Content to Entice Child-Rearing Millennials
The land grab to reach digitally native parents has begun.
Insider’s Paywall Pivot Hits Roadblock From Union Pushback
The pivot came as a response from Insider that some of its paywalled content failed to meaningfully convert readers to subscribers.
Climate Publisher The Cool Down Eyes Commerce Over Ads and Subscriptions
The startup, launched by a Bleacher Report cofounder, aims to make green mainstream.
BDG Eliminates Part-Time Model, Converting or Laying Off Affected Staff
The transition will eliminate roughly 10 employees across its Lifestyle portfolio.