Portrait of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.

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Condé Nast Unveils New Commercial Products for 2023 to Diversify Revenue

Publishing

The publisher aims to streamline branded ad buys amid economic headwinds.

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i-D Doubles Revenue After Expanding Commerce and Social Content

Social Commerce

The publisher has grown its followings 150% on Reels and 50% on TikTok.

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How HBR Becomes More Valuable in Times of Economic Distress

Digital Transformation

The 100-year-old publisher has topped 116,000 digital subscribers since launching a new subscription model in 2019.

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BuzzFeed Inc. Announces Expanded, Global Events Slate for 2023

Events

The investment comes as the publisher faces decreasing digital engagement.

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As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact

Strategy

Strategic shifts at its four U.S. properties reflect broader trends within the industry.

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Outside Media Lays Off 12% of Staff

Publishing

The publisher cited economic headwinds as the rationale for the cuts.

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Publishers Expand Parenting Content to Entice Child-Rearing Millennials

Publishing

The land grab to reach digitally native parents has begun.

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Insider’s Paywall Pivot Hits Roadblock From Union Pushback

Content Strategy

The pivot came as a response from Insider that some of its paywalled content failed to meaningfully convert readers to subscribers.

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Climate Publisher The Cool Down Eyes Commerce Over Ads and Subscriptions

Launches

The startup, launched by a Bleacher Report cofounder, aims to make green mainstream.

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BDG Eliminates Part-Time Model, Converting or Laying Off Affected Staff

Human Resources

The transition will eliminate roughly 10 employees across its Lifestyle portfolio.