Portrait of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.

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How Ad Blocking, Once a Preference, Found a Tailwind in Privacy

Data Security

As the open web has evolved, so has the industry policing its ads.

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AI-Generated Content Is Here. Should Advertisers Buy It?

Artificial Intelligence

For marketers, the product, rather than the process, will continue to determine spend.

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Nonprofit Newsrooms, Eyeing Sustainability, Welcome Digital Advertising

Digital Transformation

The business now represents nearly a third of total revenue for many.

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More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue

Publishing

Its acquisition Kiplinger saw an 11% boost in ad viewability after one month on the platform.

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1 Week Into 2023, This New York Times’ Wellness Newsletter Added 110K Subscribers

Newsletters

Its 7-Day Happiness Challenge cashed in on a wave of New Year’s resolutions.

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The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint

Mergers & Acquisitions

The purchase reflects publishers’ increasing expansion into digital video.

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In the Super Bowl, GQ Sports Eyes Its Met Gala Moment

Publishing

Since GQ Sports launched, digital revenue and digital subscriptions for GQ have risen 21% and 38%, respectively.

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Time Hires Sadé Muhammad as CMO, Its First as an Independent Company

CMO Moves

The appointment comes as the publisher celebrates its centennial.

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The Week Junior US Tops 100,000 Paying Subscribers

Publishing

The children's title has built a six-figure advertising business.

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Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn

Events

The live events publisher explored a sale or investment prior to closing.