Mark Stenberg
Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
How Ad Blocking, Once a Preference, Found a Tailwind in Privacy
As the open web has evolved, so has the industry policing its ads.
AI-Generated Content Is Here. Should Advertisers Buy It?
For marketers, the product, rather than the process, will continue to determine spend.
Nonprofit Newsrooms, Eyeing Sustainability, Welcome Digital Advertising
The business now represents nearly a third of total revenue for many.
More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue
Its acquisition Kiplinger saw an 11% boost in ad viewability after one month on the platform.
1 Week Into 2023, This New York Times’ Wellness Newsletter Added 110K Subscribers
Its 7-Day Happiness Challenge cashed in on a wave of New Year’s resolutions.
The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint
The purchase reflects publishers’ increasing expansion into digital video.
In the Super Bowl, GQ Sports Eyes Its Met Gala Moment
Since GQ Sports launched, digital revenue and digital subscriptions for GQ have risen 21% and 38%, respectively.
Time Hires Sadé Muhammad as CMO, Its First as an Independent Company
The appointment comes as the publisher celebrates its centennial.
The Week Junior US Tops 100,000 Paying Subscribers
The children's title has built a six-figure advertising business.
Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn
The live events publisher explored a sale or investment prior to closing.