As the open web has evolved, so has the industry policing its ads.
For marketers, the product, rather than the process, will continue to determine spend.
The business now represents nearly a third of total revenue for many.
Its acquisition Kiplinger saw an 11% boost in ad viewability after one month on the platform.
Its 7-Day Happiness Challenge cashed in on a wave of New Year’s resolutions.
The purchase reflects publishers’ increasing expansion into digital video.
Since GQ Sports launched, digital revenue and digital subscriptions for GQ have risen 21% and 38%, respectively.
The appointment comes as the publisher celebrates its centennial.
The children's title has built a six-figure advertising business.
The live events publisher explored a sale or investment prior to closing.