Mark Inskip
Mark Inskip is Global CEO of global strategic insights and innovation consultancy Kantar Futures (part of WPP) where he is responsible for global strategy, culture and performance. He is also Global Account Director – Unilever for Kantar.
Prior to this, he held the post of European Managing Director for Group FMG, a global provider of high impact marketing & media solutions; integrating consulting, content, e-commerce and mobile commerce. Prior to joining FMG, Inskip was Regional Director of Consulting for Ogilvy & Mather. Before this he was at Accenture where he led the creation of its Digital Marketing Consultancy.
Forget Early Adopters — What About Non-Adopters and Un-Adopters?
Marketers love early adopters of new technology. They focus huge amounts of energy on them. Where some marketers may be missing a trick, however, is completely ignoring the non-adopters and [...]